Fit, routing and focus
This chapter moves from category patterns into equipment fit and the broader ranked opportunity portfolio. Delta Arc organizes the signals so a team can distinguish a potentially relevant market event from an opportunity that matches its products, territory and operating constraints.
Routing is part of qualification. The right opportunity sent to the wrong person at the wrong time is still wasted motion. A useful demand layer keeps the reason for the match attached as work moves into sales, channel or service workflows.
What to carry into the workflow
- Explain why an opportunity fits
- Route with territory and capability context
- Rank a portfolio without hiding the reason
- Learn from outcomes without rewriting history
Questions the interface should answer
- Which product or capability creates the fit?
- Who can act on it now?
- What disqualifying evidence exists?
- How will the outcome improve future routing?