What to do on the show floor
A claim on a show floor sounds as firm as a published figure. It usually is not. Keep the same few questions in your pocket, and class what you hear.
On the floor
- Ask what was measured, by whom and under what conditions.
- Separate what you saw from what you were told.
- Use the Evidence check on your phone: /tools/evidence-check/
At the end of each day
- Write the day's three strongest claims, and who made each one.
- Mark which you could check against a primary source.
- Save the next day's sessions and exhibitors to a short list.
More guides
First time at a major show
A show floor rewards a plan. Decide what you need to learn before you see the program, then let the program fill the plan.
Show planning checklist
The same checklist works for a payments summit, a marketing conference and a machine tool show.
Parking and getting there
Parking and transit change by event and by day. The venue and the transit agency are the sources to trust, close to the date.
Hotels and travel
Use the organizer's official housing page as your starting point. Third-party offers that use a show's name are not always connected to the organizer.
Meeting planner
A meeting earns its time when both sides know the question before they sit down.
After the show
The value of a show is decided in the two weeks afterward, when notes turn into decisions or get lost.