Event guides

Planning meetings at a show

A meeting earns its time when both sides know the question before they sit down.

Before you ask

  • State the decision behind the meeting in one sentence.
  • Ask for the person who can answer, not only the person at the booth.
  • Propose a short window and a place that the floor plan shows.

In the meeting

  • Ask what was measured, by whom and under what conditions.
  • Ask what would make the claim wrong.
  • Agree who sends what after the show.