Marketing, advertising and customer experience

B2B Marketing Exchange 2027

A three-day conference for senior B2B marketers, combining keynotes with practical sessions.

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February 22 to 24, 2027, Omni La Costa Resort, Carlsbad, CA. Dates confirmed on the organizer's page: 2026-11-02. Recheck before you book, since organizers change details.

Independent planning reference. Delta Arc is not the organizer and does not sell tickets. Delta Arc has not announced attendance at this event, and listing it is not an endorsement.

What to see

  • Keynotes, breakout sessions and workshops. Source
  • Hands-on hackathons as part of the three-day program. Source

What to plan

These open in a new tab, so this page stays here. Your plan, travel details and next steps are all on Delta Arc.

Parking and the venue

Parking

Coming soon. Delta Arc will add this from an official source.

Transit

Coming soon. Delta Arc will add this from an official source.

Accessibility

Coming soon. Delta Arc will add this from an official source.

Where to stay

Coming soon. Delta Arc will add this from an official source.

From the airport

Travel details for the San Diego area.

Airports

Airport to the venue

The airport is about three miles from the San Diego Convention Center. The San Diego Flyer shuttle runs from Terminals 1 and 2 to the Admiral Boland Way stop near Middletown Trolley Station, and the Trolley continues to the center. Source

Rideshare

Uber, Lyft, Wingz and PrimeTime are authorized. Terminal 1 riders use the pedestrian crosswalk after baggage claim and follow signs. Terminal 2 riders cross to Transportation Plaza and use the second lane. Source

Taxis

Taxis are at the Transportation Plazas in front of Terminals 1 and 2. Solicitation by drivers is not allowed on airport property, and a ride is authorized only when requested by the passenger or arranged by a taxi dispatch representative. The airport's list is shown below. Source

From an official list, in the order shown there. It may not be complete, and listing a company is not an endorsement. Check current fares with the operator.

Black car and SUV pickup

Charter and limousine service is pre-arranged. The airport names no limousine companies and advises confirming that a provider is licensed to pick up at the airport. Source

Public transit

MTS Route 992 stops at both terminals and runs to downtown, with a downtown stop at Broadway and Kettner Boulevard. Amtrak and COASTER trains arrive at Santa Fe Depot, which connects to Route 992. Source

Carlsbad travel guide →

Questions worth asking there

A claim at a show is a starting point. These questions help you test it.

  • What was the baseline, the comparison group and the time window behind this lift figure?
  • Which results came from a named customer, and can that customer be contacted as a reference?
  • Does the attribution method credit this tool alone, or does it also count sales that other channels drove?
  • What share of customers in the case study kept the product after the first renewal?

Common questions

When is B2B Marketing Exchange 2027?

February 22 to 24, 2027.

Where is B2B Marketing Exchange 2027 held?

Omni La Costa Resort, Carlsbad, CA.

How do I get to B2B Marketing Exchange 2027 from the airport?

The airport is about three miles from the San Diego Convention Center. The San Diego Flyer shuttle runs from Terminals 1 and 2 to the Admiral Boland Way stop near Middletown Trolley Station, and the Trolley continues to the center.

All the way through

Before, during and after

Before the show

Set the decision you want to improve, then plan the trip.

During the show

Test any claim on the floor, from your phone, in six questions.

After the show

Turn notes into a decision while they are fresh.

Where next

Stay with it

Understand

The evidence and sources in Business Operations and Revenue.

Plan

Shows and conferences in Business Operations and Revenue, with what to see and how to get there.

Build

How Delta Arc would approach the decision in front of you.

Everything in Business Operations and Revenue →

Also coming up

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Plan it

Guides for any show

First time at a major show

A show floor rewards a plan. Decide what you need to learn before you see the program, then let the program fill the plan.

Show planning checklist

The same checklist works for a payments summit, a marketing conference and a machine tool show.

Parking and getting there

Parking and transit change by event and by day. The venue and the transit agency are the sources to trust, close to the date.

Hotels and travel

Use the organizer's official housing page as your starting point. Third-party offers that use a show's name are not always connected to the organizer.

During the show

A claim on a show floor sounds as firm as a published figure. It usually is not. Keep the same few questions in your pocket, and class what you hear.

Meeting planner

A meeting earns its time when both sides know the question before they sit down.

After the show

The value of a show is decided in the two weeks afterward, when notes turn into decisions or get lost.

How to cite this page. Delta Arc, LLC. “B2B Marketing Exchange 2027 planning reference.” DA-EV-b2b-marketing-exchange-2027, version 1, as of 2026-11-02. https://thedeltaarc.com/events/b2b-marketing-exchange-2027/

Published by Delta Arc, LLC · Editor: Michael Davis · Report a correction