Marketing, advertising and customer experience

Digiday Programmatic Marketing Summit December 2026

A Digiday summit for brand and agency executives on programmatic ad buying.

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December 1 to 3, 2026, Nashville, TN. Dates confirmed on the organizer's page: 2026-11-07. Recheck before you book, since organizers change details.

Independent planning reference. Delta Arc is not the organizer and does not sell tickets. Delta Arc has not announced attendance at this event, and listing it is not an endorsement.

What to see

  • Sessions look at how ad buyers put AI agents to work and map the agentic ad tech landscape. Source
  • The program covers foundational programmatic knowledge for teams overseeing automated buying. Source

What to plan

  • The organizer has not published these pages yet. Check its site closer to the date.
  • Official site

These open in a new tab, so this page stays here. Your plan, travel details and next steps are all on Delta Arc.

Parking and the venue

Parking

Coming soon. Delta Arc will add this from an official source.

Transit

Coming soon. Delta Arc will add this from an official source.

Accessibility

Coming soon. Delta Arc will add this from an official source.

Where to stay

Coming soon. Delta Arc will add this from an official source.

Dining near the venue

Coming soon. Delta Arc will add this from an official source.

From the airport

Travel details for the Nashville area.

Airports

Airport to the venue

WeGo Route 18 runs between BNA and the Elizabeth Duff Transit Center at WeGo Central in downtown Nashville, where riders connect to other routes. Source

Rideshare

Since June 3, 2025, commercial operators have used the Ground Transportation Center on Level 1 of Terminal Garage 2. Uber and Lyft riders leave the Main Terminal on Level 1, turn right and follow the covered sidewalk, about a five-minute walk. Source

Taxis

Taxis pick up in the South Wing Pick-Up Area of the Ground Transportation Center, under LIMO - TAXI signs, and drop off at the Departures curb. Source

From an official list, in the order shown there. It may not be complete, and listing a company is not an endorsement. Check current fares with the operator.

Black car and SUV pickup

Limousines use the same South Wing Pick-Up Area of the Ground Transportation Center and drop off at the Departures curb. Source

From an official list, in the order shown there. It may not be complete, and listing a company is not an endorsement. Check current fares with the operator.

Public transit

Board WeGo Route 18 at the BNA Ground Transportation Center, on Level 1 of the Terminal 2 Garage. It runs to WeGo Central downtown. Source

Nashville travel guide →

Questions worth asking there

A claim at a show is a starting point. These questions help you test it.

  • What was the baseline, the comparison group and the time window behind this lift figure?
  • Which results came from a named customer, and can that customer be contacted as a reference?
  • Does the attribution method credit this tool alone, or does it also count results that other channels drove?

Common questions

When is Digiday Programmatic Marketing Summit December 2026?

December 1 to 3, 2026.

Where is Digiday Programmatic Marketing Summit December 2026 held?

Nashville, TN.

How do I get to Digiday Programmatic Marketing Summit December 2026 from the airport?

WeGo Route 18 runs between BNA and the Elizabeth Duff Transit Center at WeGo Central in downtown Nashville, where riders connect to other routes.

All the way through

Before, during and after

Before the show

Set the decision you want to improve, then plan the trip.

During the show

Test any claim on the floor, from your phone, in six questions.

After the show

Turn notes into a decision while they are fresh.

Where next

Stay with it

Understand

The evidence and sources in Business Operations and Revenue.

Plan

Shows and conferences in Business Operations and Revenue, with what to see and how to get there.

Build

How Delta Arc would approach the decision in front of you.

Everything in Business Operations and Revenue →

Also coming up

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Plan it

Guides for any show

First time at a major show

A show floor rewards a plan. Decide what you need to learn before you see the program, then let the program fill the plan.

Show planning checklist

The same checklist works for a payments summit, a marketing conference and a machine tool show.

Parking and getting there

Parking and transit change by event and by day. The venue and the transit agency are the sources to trust, close to the date.

Hotels and travel

Use the organizer's official housing page as your starting point. Third-party offers that use a show's name are not always connected to the organizer.

During the show

A claim on a show floor sounds as firm as a published figure. It usually is not. Keep the same few questions in your pocket, and class what you hear.

Meeting planner

A meeting earns its time when both sides know the question before they sit down.

After the show

The value of a show is decided in the two weeks afterward, when notes turn into decisions or get lost.

How to cite this page. Delta Arc, LLC. “Digiday Programmatic Marketing Summit December 2026 planning reference.” DA-EV-digiday-programmatic-marketing-summit-dec-2026, version 1, as of 2026-11-07. https://thedeltaarc.com/events/digiday-programmatic-marketing-summit-dec-2026/

Published by Delta Arc, LLC · Editor: Michael Davis · Report a correction