Shoptalk Europe 2027
A retail innovation event in Barcelona for retailers, consumer brands, investors and technology companies.
This edition has ended. The details below are kept for reference. Check the organizer's site for the next edition.
June 1 to 3, 2027, Fira Gran Via, Barcelona, Spain. Dates confirmed on the organizer's page: 2026-11-07. Recheck before you book, since organizers change details.
Independent planning reference. Delta Arc is not the organizer and does not sell tickets. Delta Arc has not announced attendance at this event, and listing it is not an endorsement.
What to see
- The organizer cites more than 4,500 attendees and more than 180 speakers. Source
- Attendees come from more than 60 countries, and the organizer says 1 in 3 is in the C-suite. Source
What to plan
- The organizer has not published these pages yet. Check its site closer to the date.
- Official site
Parking and the venue
Parking
Coming soon. Delta Arc will add this from an official source.
Transit
Coming soon. Delta Arc will add this from an official source.
Accessibility
Coming soon. Delta Arc will add this from an official source.
Where to stay
Coming soon. Delta Arc will add this from an official source.
Dining near the venue
Coming soon. Delta Arc will add this from an official source.
From the airport
Airports
Airport to the venue
Fira Gran Via is about 12 km from the airport by road on the C-31. Metro L9 Sud runs from the airport to the Fira and Europa/Fira stations. Source
Rideshare
Uber, Cabify and Bolt are booked in their apps. Uber riders go to the exclusive parking area in each terminal, and Cabify riders to its set pickup points. Source
Taxis
Taxi ranks are opposite the arrivals areas of Terminal T1, the Barcelona-Madrid shuttle and Terminals T2A, T2B and T2C. At T1 the official rank is on the ground floor, and the only official Barcelona taxi is black and yellow. Source
Black car and SUV pickup
Coming soon. Delta Arc will add this from an official source.
Public transit
Metro line 9 serves the airport, and a free 24-hour shuttle runs between the terminals. Source
Questions worth asking there
A claim at a show is a starting point. These questions help you test it.
- How was the lift or conversion figure measured, and against what control group?
- Which brands use the tool today at comparable scale, and can one be contacted?
- What data does the platform collect, and how does it meet consent rules in each market?
Common questions
When is Shoptalk Europe 2027?
June 1 to 3, 2027.
Where is Shoptalk Europe 2027 held?
Fira Gran Via, Barcelona, Spain.
How do I get to Shoptalk Europe 2027 from the airport?
Fira Gran Via is about 12 km from the airport by road on the C-31. Metro L9 Sud runs from the airport to the Fira and Europa/Fira stations.
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Guides for any show
First time at a major show
A show floor rewards a plan. Decide what you need to learn before you see the program, then let the program fill the plan.
Show planning checklist
The same checklist works for a payments summit, a marketing conference and a machine tool show.
Parking and getting there
Parking and transit change by event and by day. The venue and the transit agency are the sources to trust, close to the date.
Hotels and travel
Use the organizer's official housing page as your starting point. Third-party offers that use a show's name are not always connected to the organizer.
During the show
A claim on a show floor sounds as firm as a published figure. It usually is not. Keep the same few questions in your pocket, and class what you hear.
Meeting planner
A meeting earns its time when both sides know the question before they sit down.
After the show
The value of a show is decided in the two weeks afterward, when notes turn into decisions or get lost.
How to cite this page. Delta Arc, LLC. “Shoptalk Europe 2027 planning reference.” DA-EV-shoptalk-europe-2027, version 1, as of 2026-11-07. https://thedeltaarc.com/events/shoptalk-europe-2027/